Foundations Playbook
Launch & Momentum
Step-by-step launch system combining AI-generated website concepts, brand assets, and onboarding sequences so your go-to-market is ready in weeks, not months.
Kickoff & Strategy
Clarify goals, audience priorities, and launch messaging so every asset aligns with the same promise.
- Define launch KPIs and success checkpoints
- Map primary and secondary customer personas
- Choose two core channels for initial focus
Brand & Experience Build
Translate strategy into tangible brand elements and conversion-ready experiences.
- Three website/landing page concepts with copy variations
- Logo, color, and typography recommendations
- Social profile kit and visual guidelines
Launch Operations
Give your launch a cadence—showing up consistently and measuring what matters.
- 30-day content calendar with post ideas and formats
- Onboarding email sequence (welcome + nurture)
- Weekly measurement template for tracking traction
Kickoff checklist
Prepare these items before your project kickoff call so we can start producing right away.
- Schedule kickoff session (90 minutes)
- Upload existing brand assets and product screenshots
- Approve core messaging statements
- Review launch calendar and assign owners
AI prompts to try
Use these prompts with your favorite AI tools when you need extra ideas between our working sessions.
- Act as a launch strategist. Outline three positioning angles for [product] aimed at [audience] focusing on [primary benefit].
- Generate five social post hooks announcing our launch. Tone: confident, energetic, founder-led.
- Write a welcome email introducing our launch offer. Include a clear CTA to book a demo within the first paragraph.
Ready to tailor this playbook to your team? We’ll walk you through every step and deliver the assets.