Research Playbook
Insight Reactor
Market intelligence intensive delivering industry scans, competitor scorecards, and positioning guardrails so every campaign speaks to the right narrative.
Enablement & Rollout
Equip your team with artifacts and rituals to keep insights fresh and in play.
- Executive summary deck and TL;DR
- Monthly insight ritual template
- Content and campaign ideas sourced from research
Kickoff checklist
Prepare these items before your project kickoff call so we can start producing right away.
- Share product demo, pitch materials, and existing messaging
- List top five competitors and aspirational brands
- Provide access to customer interview recordings (if available)
- Set review cadence for insight delivery and adoption
AI prompts to try
Use these prompts with your favorite AI tools when you need extra ideas between our working sessions.
- Pull five emerging themes from [industry] Reddit threads that our buyers follow. Return as bullet points with supporting quotes.
- Summarize competitor [name]'s messaging in three bullet points and identify one gap we can exploit.
- Create a positioning statement for [product] targeting [audience] using the formula: For [segment] who struggle with [problem], [product] provides [solution] unlike [alternative].
Ready to tailor this playbook to your team? We’ll walk you through every step and deliver the assets.