Research Playbook
Insight Reactor
Market intelligence intensive delivering industry scans, competitor scorecards, and positioning guardrails so every campaign speaks to the right narrative.
Signal Gathering
Collect and synthesize qualitative and quantitative inputs from customers, competitors, and market chatter.
- Market trend summary and channel insights
- Voice-of-customer findings and quote library
- Competitive positioning snapshots
Narrative Development
Translate research into messaging pillars and proof points your team can adopt immediately.
- Three messaging pillars mapped to buyer jobs
- Objection handling and differentiation cheat sheet
- Story arcs for decks, landing pages, and sales scripts
Enablement & Rollout
Equip your team with artifacts and rituals to keep insights fresh and in play.
- Executive summary deck and TL;DR
- Monthly insight ritual template
- Content and campaign ideas sourced from research
Kickoff checklist
Prepare these items before your project kickoff call so we can start producing right away.
- Share product demo, pitch materials, and existing messaging
- List top five competitors and aspirational brands
- Provide access to customer interview recordings (if available)
- Set review cadence for insight delivery and adoption
AI prompts to try
Use these prompts with your favorite AI tools when you need extra ideas between our working sessions.
- Pull five emerging themes from [industry] Reddit threads that our buyers follow. Return as bullet points with supporting quotes.
- Summarize competitor [name]'s messaging in three bullet points and identify one gap we can exploit.
- Create a positioning statement for [product] targeting [audience] using the formula: For [segment] who struggle with [problem], [product] provides [solution] unlike [alternative].
Ready to tailor this playbook to your team? We’ll walk you through every step and deliver the assets.