Growth Playbook
Demand Engine Lab
Collaborative campaign accelerator producing ad creative, landing experiences, and nurture flows that keep your pipeline warm across paid and lifecycle channels.
Performance Foundations
Audit existing campaigns and funnel touchpoints to pinpoint the highest-leverage improvements.
- Channel and creative audit summary
- Ideal customer action (ICA) and offer alignment
- Testing backlog prioritized by impact/effort
Creative Sprint
Produce and package new creative that can be deployed across paid social, search, and lifecycle.
- Scripts and storyboards for five ad concepts per week
- Static and motion design briefs for production
- Variant headlines and hooks calibrated to personas
Nurture & Optimization
Close the loop on every click with cohesive landing experiences and follow-up sequences.
- Landing page copy and wireframe kit
- Three-email warm nurture sequence
- Testing roadmap with success metrics and cadence
Kickoff checklist
Prepare these items before your project kickoff call so we can start producing right away.
- Provide current ad account exports and top-performing assets
- Share ICP notes, buyer objections, and sales enablement collateral
- Align on primary offer and call to action
- Book weekly review and iteration session
AI prompts to try
Use these prompts with your favorite AI tools when you need extra ideas between our working sessions.
- Act as a performance copywriter. Write three 15-second video ad scripts targeting [audience] with [offer]. Tone: curious and confident.
- Provide five alternate landing page headlines focusing on [value proposition]. Include one curiosity headline and one urgency headline.
- Draft a follow-up email for leads who clicked our ad but didn’t convert. Include a testimonial-style paragraph and a single CTA.
Ready to tailor this playbook to your team? We’ll walk you through every step and deliver the assets.